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A Playbook for Innovation.

After nearly a century of creating new products, services, and experiences, we have a few ideas on how innovation happens. Teague's Playbook for Innovation is a resource that has everything you need to create a successful, sustainable innovation program—whether this is your first time spinning up a flywheel for innovation or you're restarting a focus on innovation.

In this playbook:

  • Five core processes for building an internal innovation program.
  • Recommendations on how to kickstart and sustain innovative practices within your organization. 
  • Case studies that demonstrate how our methods have helped partner companies accomplish their business goals. 
  • Specialized, thinking-through-making tips based on our experience designing innovative products and services that you can immediately action.

Teague is an independent design consultancy that combines technology expertise with a deep understanding of human behavior to design what’s next for companies in automotive, commercial aviation, smart cities and infrastructure, advanced mobility, technology, and aerospace. A leader in product and experience design at the intersection of the physical and digital, Teague partners with bold brands that are reinventing the world such as Amazon, Boeing, Toyota, Starbucks, Google, and NASA to discover new opportunities and solve complex problems to shape the future. 



Teague is an independent design consultancy that combines technology expertise with a deep understanding of human behavior to design what’s next for companies in automotive, commercial aviation, smart cities and infrastructure, advanced mobility, technology, and aerospace. A leader in product and experience design at the intersection of the physical and digital, Teague partners with bold brands that are reinventing the world such as Amazon, Boeing, Toyota, Starbucks, Google, Intel, and NASA to discover new opportunities and solve complex problems to shape the future.